Case Study: O'Reilly Auto Parts achieves 538 qualified truck driver applicants with Purplegator

O'Reilly Auto Parts drives 538 qualified applicants in 3 cities with Purplegator

O'Reilly Auto Parts, a major auto parts supplier with thousands of stores, faced a significant challenge in recruiting qualified truck drivers who possessed the required HAZMAT certification. Their traditional advertising methods were failing to attract suitable applicants, resulting in a high volume of unqualified leads that were difficult to track and time-consuming to screen. They sought a new recruitment solution from Purplegator.

Purplegator implemented a targeted digital advertising campaign using geo-conquesting and social media management on platforms like ESPN and Facebook. The ads clearly stated the job requirements, directing applicants to a customized landing page to filter out unqualified candidates. This approach was highly successful, delivering 538 qualified applicants for over 25 positions in three cities. As a result, Purplegator now manages truck driver recruitment campaigns for O'Reilly Auto Parts across 27 distribution centers.

O'Reilly Auto Parts