Case Study: Ocean County Health Department educates teens on vaping and substance dangers with Purplegator's PSA campaign

Ocean County Health Department launches 6 vaping PSAs with Purplegator

The Ocean County Health Department hired Purplegator to create public service announcements aimed at educating teenagers and young adults about the dangers of vaping and substance use. Their challenge was to develop compelling video content that would resonate with this specific youth audience.

Purplegator began by conducting focus groups to gather community insights, which informed the creation of six unique PSA concepts. The vendor then produced the videos, hiring actors and filming on location. The final deliverables were six targeted videos for the client's use on their website and social media channels.

Ocean County Health Department