Case Study: Nightmare Factory boosts Halloween visibility with Purplegator’s multi-channel ad campaign

Nightmare Factory boosts Halloween visibility with Purplegator and earns #1 Haunted Attraction in North Carolina

Purplegator partnered with Nightmare Factory, a haunted attraction, to tackle the challenge of building visibility and driving ticket sales during the highly competitive Halloween season. The client needed a coordinated, multi-channel campaign to quickly capture audience attention and encourage action within a limited promotional window.

The solution implemented by Purplegator was a seasonal marketing campaign utilizing Pay Per Click (PPC), geoconquesting, and analytics. This approach used targeted paid search and digital advertising to reach high-intent audiences and those considering competitive entertainment options. The campaign successfully organized the client's promotion, expanded visibility across channels, and provided measurable tracking to understand performance, helping Nightmare Factory be named the #1 Haunted Attraction in North Carolina.

Nightmare Factory