Case Study: Maryland Public Television over-delivers COVID-19 awareness with Purplegator

Maryland Public Television delivers 1.6M impressions, 39% over target with Purplegator

The customer, Maryland Public Television, partnered with vendor Purplegator on a digital campaign during the early days of COVID-19. Their challenge was to urgently deliver a public health message urging Maryland residents to stay home to protect themselves and healthcare workers.

Purplegator implemented a targeted strategy using banner ads, videos, and articles. They used job title and geo-conquesting to reach both the general public and healthcare workers at specific locations. Purplegator significantly over-delivered on its promise, providing 1,641,805 impressions, which was 39% more than the client ordered, to prioritize the campaign's importance over profit.

Maryland Public Television