Case Study: Maryland Public Television boosts opioid awareness reach with Purplegator

Maryland Public Television delivers 12.1M impressions with Purplegator

The customer, Maryland Public Television, partnered with the vendor Purplegator on a marketing challenge to raise awareness and combat the stigma of the opioid epidemic. Purplegator employed its social media management services to address this critical public health issue for the non-profit broadcaster.

Purplegator implemented a targeted campaign that focused on one-to-one interactions, surpassing its impression goal by delivering 12.1 million gross impressions against a promise of 8.5 million. This successful outcome led to national recognition for Purplegator and resulted in the vendor being awarded a five-year, $4 million contract with the State of Maryland.

Maryland Public Television