Case Study: Maryland Public Television combats opioid addiction awareness with Purplegator

Maryland Public Television delivers 12.1M impressions with Purplegator

Maryland Public Television was selected to manage a state opioid response grant and partnered with vendor Purplegator to negotiate and place digital media. Their challenge was to get maximum exposure for this important campaign addressing opioid addiction and the overdose epidemic for residents of Maryland.

Purplegator implemented a mobile web and app banner ad campaign targeting Maryland residents. The vendor significantly over-delivered on its goal, promising 8.5 million gross impressions but ultimately delivering 12.1 million. This effort provided crucial awareness for multiple programs combating the opioid crisis.

Maryland Public Television