Case Study: Head Start Association boosts teacher and student recruitment with Purplegator

Head Start Association generates 573 leads in 2 months with Purplegator

Head Start Association, a provider of essential early education services, struggled to recruit both students and teachers for its programs during the COVID-19 pandemic. The organization partnered with Purplegator to implement a mobile marketing strategy aimed at connecting with younger parents and employment candidates who were active on their phones.

Purplegator deployed targeted advertising campaigns across multiple social media and digital platforms, including Instagram, Facebook, Snapchat, and YouTube. Their approach used demographic data and platform-customized creative, such as video testimonials. For the New Jersey Head Start Association, Purplegator generated over 1 million Facebook impressions, 3 million Snapchat impressions, and delivered 573 tangible hiring and enrollment leads.