Case Study: G&P Trucking Company achieves 201 qualified driver applicants in two months with Purplegator

G&P Trucking Company delivers 201 qualified applicants in two months with Purplegator

The customer, G&P Trucking Company, an international logistics firm, was struggling to recruit qualified truck drivers, particularly those with CDL-A licenses, in a highly competitive and understaffed industry. They partnered with the vendor Purplegator to address this recruitment challenge using targeted mobile marketing services.

Purplegator implemented a strategy using geo-targeted mobile, desktop, and social media ads to reach passive job seekers employed by competitors. This approach, which directed candidates to a prerequisite landing page to filter applications, delivered 201 qualified candidates to G&P Trucking in just two months, allowing for immediate interview follow-up.

G&P Trucking Company