Case Study: Gallagher achieves 152 qualified call center recruiting leads with Purplegator

Gallagher generates 152 leads in a month with Purplegator

Gallagher, a global insurance company, struggled with staffing its US-based customer service call centers. The Vice President of Global Talent Acquisition engaged Purplegator, known for recruiting passive candidates, to assist with this challenge.

Purplegator implemented a month-long hiring campaign using Meta and YouTube ads. They transformed Gallagher's in-house collateral into short videos for these platforms. The ads directed clicks to a custom Mobile Acquire landing page, and leads were immediately emailed to hiring managers. The Purplegator campaign delivered over 100,000 impressions and generated 152 qualified leads for Gallagher.

Gallagher