Case Study: Ferguson achieves successful warehouse hiring event recruitment with Purplegator

Ferguson repeats warehouse hiring events with Purplegator after a 10-day recruitment campaign

Ferguson, a business-to-consumer company, faced a challenge in effectively recruiting warehouse workers and forklift drivers for its hiring events. Their new HR director turned to Purplegator, a familiar vendor from a previous role, to implement a new recruitment and social media management strategy.

Purplegator executed a targeted digital advertising campaign on platforms including Meta, X, YouTube, and mobile apps. A key tactic was using geo conquesting to reach employees of a recently downsized competitor. The solution included engaging ads that directed candidates to an RSVP landing page and SMS reminders prior to the event. The campaign was so successful for Purplegator that Ferguson ran a second event and recommended the vendor to other locations.

Ferguson