Case Study: Felix & Oscar’s Restaurant grows Facebook followers and boosts sales with Purplegator social media marketing

Felix & Oscar’s Restaurant grows Facebook followers from 2,500 to 9,000 with Purplegator

Felix & Oscar's Restaurant, a long-established business since 1975, faced an identity crisis as it sought to attract a younger demographic while retaining its older patrons. The vendor Purplegator was engaged to manage their social media presence and a text loyalty program to address this challenge.

Purplegator implemented a strategy focused on engaging and growing the restaurant's social media audience. This included staging events for younger crowds to generate authentic photo and video content, actively managing their Facebook and Google pages, and maintaining a popular text program. As a result, Purplegator grew their Facebook followers from 2,500 to over 9,000 and the restaurant achieved record sales for five consecutive years, attributing much of their success to this consistent digital presence.

Felix & Oscar’s Restaurant