Case Study: Dead Land Haunted Woods boosts Halloween visitors with Purplegator geofencing

Dead Land Haunted Woods boosts seasonal visitors 28% with Purplegator

Dead Land Haunted Woods, a live-actor haunted attraction park in Tennessee, faced the challenge of connecting with its target audience of 13-35 year olds during a short seasonal window. To increase Halloween season visits, they partnered with Purplegator to implement a location-based marketing strategy.

Purplegator executed a geofencing campaign targeting mobile and social app users near competing attractions and local schools. The campaign, which included a Snapchat geo filter, offered a discount on bundled tickets. This solution drove a 28% increase in seasonal visitors for Dead Land Haunted Woods, adding approximately 2,500 visitors and $85,000 in revenue for the season.

Dead Land Haunted Woods