Case Study: Citi Trends grows mobile opt-ins and store traffic with Purplegator

Citi Trends gains 179,096 mobile opt-ins with Purplegator

Citi Trends, a retail store specializing in branded clothing and home decor at discounted prices, faced a challenge in growing its opt-in SMS marketing database and increasing foot traffic to its stores. The company partnered with Purplegator to create a unique mobile marketing strategy to address this.

Purplegator implemented a "Spin to Win" mobile game where consumers could opt-in to the text message database for a chance to play and win prizes. The campaign was advertised on Facebook and mobile networks, targeting females aged 18-34 near store locations. The solution resulted in 179,096 new opt-ins, over 1.3 million game entries, and a gain of 54,973 new Facebook followers for Citi Trends, significantly expanding its marketing reach.

Citi Trends