Case Study: ALDI boosts job fair attendance by 97% with Purplegator

ALDI boosts job fair attendance by 97% with Purplegator

ALDI, a leading global discount supermarket chain, faced a significant challenge in recruiting enough qualified staff to support its rapid growth, especially for new store openings. The company's traditional recruitment strategy, reliant on print ads, was insufficient. ALDI turned to Purplegator to develop a modern digital and mobile recruitment solution.

Purplegator implemented a targeted strategy using its Mobile Acquire technology to create 53 optimized local landing pages. They then deployed geo-targeted mobile display and Facebook ads, using A/B testing to optimize performance for each market. This approach by Purplegator yielded a 7.1% click-through rate and, most importantly, increased job fair attendance by 97% over the previous year.

ALDI