Case Study: Woking Borough Council achieves town-wide free WiFi and threefold user growth with Purple

Woking Borough Council - Customer Case Study

Woking Borough Council sought to make Woking a key economic and digital hub by delivering seamless, fast, free WiFi across the town centre, a single secure login to replace disparate networks, and a way to run targeted marketing for local businesses. Purple, working with Arcom IT for C2i Woking Digital and Woking Shopping, provided a townwide WiFi deployment and a mobile analytics platform to meet these objectives.

Purple’s solution delivered a unified public WiFi with a mobile analytics and marketing platform that allows businesses to book advertising in hourly slots and targets users securely. The rollout produced measurable impact: a threefold month‑on‑month increase in WiFi users, thousands of users and 59,142 logins since installation, and average session lengths of about two hours (78–118 minutes), enabling more effective, data‑driven engagement.

Woking Borough Council