Case Study: Walmart Canada achieves fast, secure nationwide guest WiFi and improved customer experience with Purple

Walmart Canada - Customer Case Study

Walmart Canada partnered with Purple (in collaboration with Cisco) to deliver a fast, free and secure guest WiFi across more than 400 stores. The challenge was to provide high‑speed, privacy‑compliant WiFi that improves the in‑store customer experience while removing friction from repeated terms-and-conditions acceptance.

Purple implemented its guest WiFi solution across 18,900+ Cisco access points, offering OneClick instant access, annual T&C acceptance valid across all stores, and automatic language detection for French and other devices. The deployment has supported more than 4 million unique shoppers (7.2 million WiFi users and 120 million store visits recorded Aug ’18–Aug ’19), demonstrating clear uptake and an improved customer experience driven by Purple’s platform.

Walmart Canada

Andre Costa

Group Product Manager