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Case Study: The Orchards Shopping Centre increases visitor spend and dwell time with Purple WiFi
A Purple Case Study
Visitor spend increases due to Purple WiFi at The Orchards
The Orchards Shopping Centre, a 120,000 sq ft centre in West Sussex with 40 retail units (and 32 residential dwellings that can pick up the Wi‑Fi), wanted a cost‑effective way to offer free Wi‑Fi to customers, increase dwell time and attract new demographics while keeping content secure and capturing customer data. The centre selected AirTight Wi‑Fi as the installation platform and Purple’s Purple WiFi social app as the solution to meet those needs.
Purple deployed Purple WiFi across The Orchards via the AirTight Wi‑Fi network, providing social‑login free Wi‑Fi, content management and customer data capture for targeted coupons and vouchers. The result, according to Centre Manager Nicola Bird, was a measurable increase in dwell time and visitor spend, new lunchtime business users and a broader demographic visiting the centre — benefits The Orchards attributes directly to Purple.
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The Orchards Shopping Centre
Nicola Bird
Centre Manager