Case Study: Under Armour achieves 3 million rewards sign-ups with Purple guest WiFi

Under Armour drives 3 million rewards sign-ups with Purple

Under Armour sought to refresh its in-store guest WiFi experience to better reflect its brand and streamline the connection process for visitors. The primary business challenge was to use this WiFi moment as a key channel to grow sign-ups for its rewards program. To address this, they partnered with Purple and implemented its guest WiFi solution with branded splash pages.

Purple's solution simplified the login to require only an email address and used a custom online splash page to directly promote the rewards program. This implementation was highly successful, driving three million rewards program sign-ups, which was three times Under Armour's one million goal. Purple's redesigned journey also resulted in a 122% year-on-year growth in connections, a 30% increase in authentication rates, and an 8% higher marketing opt-in rate.

Under Armour