Case Study: The Wellington Centre boosts visitor engagement and gains customer insights with Purple WiFi (deployed by Wireless Social)

The Wellington Centre A social shopping experience

The Wellington Centre, a multi-level indoor mall in Aldershot, needed free, secure guest WiFi to meet shopper expectations and stay competitive. They engaged Wireless Social to deliver a family-friendly social WiFi service powered by Purple’s WiFi technology (Purple WiFi), enabling visitors to connect easily while allowing the centre to capture customer data and insights.

Wireless Social installed Ubiquiti hardware running Purple’s custom firmware to provide simple social-login, optional Facebook “like”/Twitter “follow” prompts, and remote management, with data stored securely. Using Purple’s built-in analytics, The Wellington Centre now gains detailed customer insights to grow its database, target e-newsletters and promotions, increase dwell time, and realize a clearer return on its WiFi investment.

The Wellington Centre

Jemma Fern

Centre Manager