Case Study: The K Club nearly doubles guest WiFi marketing opt-ins with Purple Unified Accounts

The K Club nearly doubles guest WiFi opt-ins to 81% with Purple

The K Club, a resort and golf club in Ireland, wanted to increase guest marketing opt-ins from its WiFi sign-in process without adding friction for returning visitors. To enrich its marketable database, the club partnered with vendor Purple to upgrade its guest WiFi service using the Purple Unified Accounts product.

By implementing Purple Unified Accounts, The K Club introduced a streamlined sign-in journey for returning guests and a more prominent, conscious opt-in screen. This solution from Purple nearly doubled the marketing opt-in rate from 42% to 81% in the first week alone, significantly enriching the resort's marketable database with no added friction for guests.

The K Club