Case Study: Waterford Plaza achieves 450% increase in customer profiles and 1.37-hour average dwell time with Purple

Shopping Mall generates $61 per visitor

Waterford Plaza, a shopping mall in Perth, partnered with Purple (working with Networxs Software) to deploy a guest WiFi and analytics solution with Purple’s content filtering to become Australia’s first Friendly WiFi–accredited venue. The mall’s goals were to improve the customer experience, increase dwell time, map footfall and demographics, personalise marketing campaigns, and better serve student visitors with social login options.

Purple’s guest WiFi and analytics delivered strong results: average WiFi session length is 1.37 hours (equating to an estimated $61.65 spend per customer at 75 cents per minute), 1,895 users recorded in four months (potential additional revenue of about $116,825), a 450% increase in customer profiles collected from December to March and a 441% rise in unique users. Purple’s platform also identified core demographics (most users are females 18–34) and daily/busy-time login patterns, while its content filtering enabled Waterford Plaza to secure the Friendly WiFi accreditation.

Waterford Plaza