Case Study: United Wireless Arena achieves enhanced fan experience and audience insights with Purple

Score! Purple WiFi lands in Kansas, at the United Wireless Arena

United Wireless Arena, a state‑of‑the‑art multi‑purpose venue in Dodge City, Kansas, sought to improve the fan experience by offering free internet, encouraging social media engagement, and collecting visitor demographics to better promote events. To meet these goals the arena deployed Purple’s guest WiFi and analytics solution throughout the United Wireless Arena and Conference Center.

Purple’s implementation delivered free WiFi to attendees while capturing demographic data (including zip code and gender) and encouraging social engagement, giving the arena actionable audience insights. As a result, United Wireless Arena improved the fan experience, increased engagement on social channels, and gained measurable visitor data that can be used to target and promote future events—capabilities enabled by Purple.

United Wireless Arena