Case Study: City of York Council achieves 24/7 multi-lingual visitor WiFi and actionable footfall insights with Purple

Purple delivers WiFi offering for City of York as part of Pinacl Solutions partnership

City of York Council needed a discreet, heritage-sensitive public WiFi that could serve 7 million annual visitors (including 2 million from China) while delivering useful network insights and multi-lingual access for businesses and tourists. Purple worked with Pinacl Solutions and Ruckus Wireless to provide a secure Social WiFi solution that met English Heritage guidelines and addressed the council’s need for footfall and usage data plus targeted customer engagement.

Purple’s deployment, implemented by Pinacl Solutions using over 150 Ruckus ZoneFlex access points, delivers 24/7 multi-lingual free WiFi across the city. The solution provides measurable footfall and public-space usage data, enables businesses to run real-time discounts and offers, and supports reliable connectivity for the council’s estimated 7,000,000 visitors per year (2,000,000 from China), demonstrating clear operational and commercial impact.

City of York Council