Case Study: PizzaExpress UAE boosts social engagement, customer insights and sales with Purple

Purple connects PizzaExpress in UAE

PizzaExpress UAE faced patchy guest WiFi and no way to gather real‑time customer analytics, which hurt the in‑restaurant experience and limited marketing insight. To fix this they deployed Purple’s guest WiFi and analytics platform (delivered alongside CDW with Cisco Meraki and Office 365) to provide fast, free, secure WiFi and capture customer data across all UAE restaurants.

Purple’s implementation quickly delivered measurable results: over 10,000 new unique active customers in weeks, nearly 2,000 Facebook logins early on, a 52% increase in Facebook likes in under a month, 181% higher page impressions in four weeks and an anticipated 294% growth in three months. The Purple platform enabled targeted email offers that drove 100+ coupon redemptions, 300+ additional covers from two‑for‑one campaigns and single‑day sales uplifts up to 4,000 Dirham, with API exports keeping CRM records up to date.

Pizza Express

Nick Freeman

Head of Marketing