Case Study: USS Midway achieves reliable guest WiFi and personalized visitor insights with Purple

Purple and Ruckus deliver WiFi and analytics for 70,000 ton floating museum

The USS Midway, the world’s most visited historic naval ship in San Diego with 1.2 million visitors a year, faced the challenge of delivering reliable guest WiFi across its vast, unusual environment while capturing visitor data and simplifying logins. To address this, USS Midway partnered with Purple (alongside Ruckus Wireless for access points) to introduce social WiFi logins, analytics and personalization capabilities.

Purple’s guest WiFi platform was deployed on top of the Ruckus infrastructure to provide social-network-based logins, real-time reports and visitor segmentation. The solution resolved prior connectivity issues, gave museum management actionable data and enabled personalized guest experiences—applying analytics across the ship’s 1.2 million annual visitors and improving engagement and login convenience.

USS Midway