Case Study: Kirkcaldy Town Centre achieves 18,400 WiFi users and 208% Facebook growth with Purple

Popular Scottish town sees an influx of WiFi users and a spike in Facebook engagement thanks to Purple

Kirkcaldy Town Centre had previously turned off its public WiFi because the existing system was unreliable, provided no analytics and delivered little return on investment. Kirkcaldy 4 All required a secure, cost‑effective network that could capture visitor data, filter inappropriate content and drive engagement; Purple (working with certified partner Rapier Systems) was selected to provide its WiFi, analytics and content‑filtering solution.

Purple’s platform was overlaid onto the town’s existing Ruckus access points and launched with a branded splash page and social login. The deployment captured 18,400 user connections (75% via social login), enabled targeted CRM communications, and helped drive a 208% annual increase in Facebook likes (2,387 vs 755), improved event attendance and local engagement—delivering measurable ROI for Kirkcaldy Town Centre.

Kirkcaldy Town Centre

Bill Harvey

Manager