Case Study: PizzaExpress delivers secure guest WiFi and richer diner insights with Purple

PizzaExpress drives 9 million WiFi sessions with Purple

PizzaExpress partnered with Purple to enhance its digital transformation efforts. The restaurant chain sought to improve the customer experience, drive usage of its app with pay-at-table functionality, and support marketing by capturing more customer data via its guest WiFi.

Purple implemented its guest WiFi, captive portal, and analytics platform across the network. This solution provided secure connectivity while collecting demographic and behavioral data, transforming the network into a revenue-generating tool. In two years, Purple helped PizzaExpress record 9.2 million customer visits, add 3.7 million unique users to its CRM via WiFi, and achieve spikes in app downloads through targeted marketing campaigns.

PizzaExpress