Case Study: Pizza Express UAE boosts guest WiFi engagement and marketing results with Purple

Pizza Express UAE boosts Facebook likes by 52% with Purple

Pizza Express UAE, a restaurant chain, faced challenges with its existing guest WiFi, which had patchy coverage and drew customer complaints. More importantly, the company lacked a way to gather customer data and insights through its network, limiting its marketing capabilities. They partnered with vendor Purple to implement a superior WiFi, captive portal, and analytics solution.

The solution from Purple provided fast, secure guest WiFi with social login options and integrated analytics. This allowed Pizza Express UAE to rapidly grow its customer database and execute targeted email offers, driving significant incremental sales. Purple's platform also facilitated social media engagement, leading to a 52% increase in Facebook likes and 181% more page impressions within the first month.

Pizza Express UAE