Case Study: Paignton Zoo improves visitor WiFi and captures valuable guest insights with Purple

Paignton Zoo boosts guest WiFi engagement with Purple as 40% of users are under 24

Paignton Zoo, along with Newquay Zoo and Living Coasts, sought to improve the visitor experience by offering free public WiFi. They also wanted to acquire data and insights about their guests to distribute promotional material more effectively. To meet this challenge, they implemented Purple's Guest WiFi and Captive Portal solution.

The Purple platform went live in late 2016 and collected over 25,000 lines of active customer data, including email addresses and detailed demographics. This allowed the zoos' marketing team to develop targeted communications and automated rewards. Purple's solution also provided secure content filtering, which was crucial as 40% of users were under 24. The implementation resulted in noticeably happier visitors who could easily share their experiences online.

Paignton Zoo