Purple
98 Case Studies
Case Study: Municipality of Hermosillo connects 214,000+ citizens with citywide WiFi from Purple
A Purple Case Study
Municipality of Hermosillo connects 214,000+ citizens with Purple
The Municipality of Hermosillo sought to provide free, seamless public WiFi across the city to connect its citizens. The challenge was to understand who the network served and to turn it into a direct channel for civic communication. To meet this need, they worked with vendor Purple and its partner Telmex to implement Purple's Guest WiFi solution with branded citizen journeys and first-party data capture.
Purple's solution provided a citywide guest WiFi network across 216 public locations, featuring a branded login journey that captured user data and redirected citizens to the municipality's YouTube channel. The results were substantial: in 2025, the network saw over 1.475 million citizen journeys, connected more than 214,900 citizens, and delivered a measured ROI of $18.2 million MXN. Purple's platform successfully created a digital lifeline and a direct communication channel to the city's youth-driven user base.
View this case study…