Case Study: Michael Kors achieves 649% ROI from a birthday campaign with Purple Guest WiFi

Michael Kors drives 649% ROI with Purple

Michael Kors, a luxury retail brand, wanted to grow its customer database and drive measurable online sales from its in-store guest WiFi. Their challenge was to increase the number of guests opting in to marketing communications and to enrich their CRM records with valuable data. They partnered with vendor Purple and its guest WiFi product to achieve this.

The solution from Purple involved adding a single date of birth field to the WiFi sign-in form, incentivized with a birthday treat offer. An API integration automatically passed these records into the CRM and triggered a personalized birthday email campaign. This strategy delivered exceptional results for Michael Kors, including 32,000 new leads in 12 months, €216,000 in campaign revenue, and a remarkable 649% return on investment.

Michael Kors