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Case Study: Manchester Airport Group gathers 87,514 passenger responses in four days with Purple WiFi micro-surveys
A Purple Case Study
Manchester Airport Group gathers 87,514 passenger responses in 4 days with Purple
Manchester Airport Group (MAG) faced the challenge of low uptake for its FastTrack service and needed to understand passenger awareness and buying habits across its three airports. To move beyond guesswork, MAG partnered with vendor Purple to implement a solution using its Guest WiFi and Micro-surveys products to gather real data from passengers quickly.
Purple implemented targeted micro-surveys within the airport WiFi journey using its LogicFlow tool, which were shown only to departing passengers over an Easter weekend. This resulted in 87,514 survey responses with a 74% response rate, providing £43,757 worth of insight. The data revealed that one in three passengers were unaware of FastTrack, enabling MAG to create a targeted marketing plan to increase future uptake.
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