Case Study: KidZania gains real-time visitor insights and boosts newsletter sign-ups with Purple WiFi

KidZania - Customer Case Study

KidZania London is the UK franchise of the international indoor entertainment brand for children aged 4–14, welcoming around 30,000 visitors per month. Facing large peak crowds and no real-time visitor data, KidZania engaged Purple to deliver an advanced WiFi analytics service to provide a secure, easy-to-access network and capture demographic and behavioral data for better-targeted marketing.

Purple deployed WiFi across 30+ Ruckus access points with quick registration (or Facebook) logins, custom HTML splash pages and micro-surveys, turning the network into a marketing channel. As a result, about 1,000 guests connect daily, 82% of users are first-time visitors, KidZania can analyze visit habits and preferences, and 30% of new newsletter sign-ups now come from WiFi-connected customers — with Purple’s portal and support helping them act on the data.

KidZania

Cleo Cheong

CRM Executive