Case Study: Inc Group boosts guest experience and social media engagement with Purple WiFi

Inc Group - Customer Case Study

Inc Group, a hospitality operator with 14 venues and 400 staff across London, needed a simple, reliable way to provide free guest WiFi and to boost social media visibility. To solve this, Inc Group deployed Purple WiFi from vendor Purple, initially in two venues (with plans to roll out to seven more) so customers could log on easily and the business could capture customer engagement data.

Purple implemented a plug-and-play Purple WiFi solution plus online training and access to the Purple Portal, enabling easy Facebook logins, social sharing, and customer analytics. The Madison venue saw over 300 logins in the first two weeks (most via Facebook), an immediate uplift in Facebook activity, and better visibility of repeat visitors for loyalty and marketing — measurable gains Purple says will drive incremental social growth and revenue.

Inc Group

Lorna Allison

Marketing Manager