Case Study: c2c achieves 151% ROI and more direct bookings with Purple Guest WiFi

How we helped c2c turn 81,601 WiFi users into a 151% ROI

c2c, a major UK rail operator running 26 stations and 28 trains in South East England, needed a branded, easy-to-use guest WiFi service to improve passenger experience while driving more direct bookings, lowering online travel agent fees, and gathering customer feedback. c2c partnered with Purple and used its Guest WiFi and captive portal solution as part of an infrastructure upgrade to support these goals.

Purple implemented a streamlined WiFi login journey with branding, interstitial advertising, Salesforce data capture, and built-in microsurveys. Over nine months, Purple helped c2c achieve 81,601 unique WiFi users, a 41% marketing opt-in rate, 75,109 survey responses, and projected savings of £76,809 in OTA fees, delivering a 151% return on investment.

C2C

Cieran Douglass

Senior CRM Executive