Purple
98 Case Studies
Case Study: Formula 1 Gran Premio de la Ciudad de México captures 6,700 new fan leads with Purple WiFi
A Purple Case Study
How Formula 1 Gran Premio de la Ciudad de México captured 6.7k leads with Purple
The Formula 1 Gran Premio de la Ciudad de México wanted to capture first-party fan data with demographic information from its enormous, fast-moving race weekend audience using its event WiFi. The challenge was to gather this data at scale without slowing down the guest experience. They worked with vendor Purple and its partner Telmex to implement a guest WiFi solution with branded splash pages.
Purple's solution involved deploying branded HTML splash pages across the venue for data capture. This resulted in 38.2k fan journeys with an 86% authentication rate, which performed 24% above industry benchmarks. The WiFi channel captured 6.7k new leads worth $268k MXN and provided valuable demographic insights, while also redirecting 18k journeys to the Telmex website.
View this case study…