Case Study: Hospital Ángeles turns patient WiFi into an engagement channel with Purple and Telmex

Hospital Ángeles drives 1.13m patient WiFi journeys with Purple

Hospital Ángeles, a healthcare group in Mexico, wanted to enhance patient engagement and capture first-party data across its 24 hospitals through its WiFi service. Their challenge was to use the WiFi channel to understand their patients, measure satisfaction at scale, and keep them engaged. They worked with the vendor Purple and its partner Telmex to implement a solution using Purple's guest WiFi and branded splash pages.

The solution deployed by Purple involved creating branded splash pages for a seamless patient WiFi login journey, which included clear opt-in data capture and in-journey micro-surveys. This resulted in over 1.13 million patient journeys with a 74% authentication rate and the capture of more than 284,700 opted-in patients. Most significantly, the initiative provided a live measure of patient satisfaction, achieving an excellent Net Promoter Score of 69.1 from over 28,000 participant ratings.

Hospital Ángeles