Case Study: Home Depot Mexico achieves 96% survey response and $3.3m MXN ROI with Purple WiFi

Home Depot Mexico turns store WiFi into 96% survey response and $3.3m MXN ROI with Purple

Home Depot Mexico, a major retail customer, faced the challenge of identifying its in-store shoppers and understanding their needs through progressive profiling. They partnered with vendor Purple and its partner Telmex to implement a guest WiFi solution with HTML splash pages to capture valuable first-party data at scale.

The solution deployed by Purple used branded WiFi login pages to identify customers and integrated micro-surveys into the journey. This resulted in 127k+ identified customers and over 120k brand insight responses collected at a 96% response rate. The program delivered a measured ROI of $3.3 million MXN for Home Depot Mexico in 2025.

Home Depot Mexico