Case Study: Harrods achieves a 57X ROI on guest WiFi with Purple

Harrods turns guest WiFi into a 57X return with Purple

Harrods, a luxury retailer, sought to increase sign-ups for its Harrods Rewards loyalty program to boost customer spending and enhance the shopping experience. The challenge was to effectively promote the program to its in-store customers. They partnered with the vendor Purple, utilizing its guest WiFi and captive portal services.

Purple's solution used the WiFi login splash page to ask customers if they were interested in the loyalty program and then seamlessly redirected interested users to a sign-up page. This process helped Harrods gather compliant customer data and drive membership. The results were significant, with Purple helping to generate a 57x return on investment from over 581,000 annual WiFi logins and directly contributing to thousands of new loyalty program sign-ups.

Harrods