Case Study: Grupo Sanborns achieves $88m+ MXN ROI with Purple

Grupo Sanborns drives 11M WiFi journeys and $88m+ MXN ROI with Purple

Grupo Sanborns, a major Latin American retail group, wanted its in-store WiFi to be more than just a connectivity tool. The challenge was to transform the multilingual WiFi experience into a high-conversion media channel and an actionable insight engine across its three core retail brands. They partnered with vendor Purple and their partner Telmex to implement a tailored guest WiFi solution using the Purple platform's LogicFlow journeys and micro-surveys.

Purple's solution automated personalized, multilingual sign-in experiences that integrated high-impact video and survey modules. This turned the WiFi journey itself into a media channel, running 19 marketing campaigns. The results were substantial: 11 million customer journeys, 1.4 million new customers added to the database, and over 1.7 million survey responses. The program achieved a combined ROI of over $88 million MXN, with 71% of connecting customers converted into credit card prospects.

Grupo Sanborns