Case Study: Colliers boosts customer experience and marketing insights with Purple WiFi

Forever Group turn Colliers car dealership Purple

Colliers, the Midlands’ largest independent motor group, needed seamless wireless coverage and a secure guest network across three dealership buildings and six acres to support mixed traffic (data, IP voice/SIP, CCTV, video) and VoWLAN roaming. They chose Purple (Purple WiFi) as the cloud-based guest login and marketing platform, with Forever Group designing and deploying the wider Cisco/Cisco Meraki network to meet those requirements.

Forever Group implemented an end-to-end Cisco solution (SG300/SG220 switches and Cisco Meraki mesh APs) with Layer 3 inter-VLAN routing, QoS, traffic shaping and Meraki guest firewall/DHCP, while Purple provides guest authentication, social integration and marketing analytics. The result is site-wide, easy-access WiFi with automatic return logins, measurable customer usage and marketing insights via the Purple portal (alongside Meraki IT telemetry), high numbers of client logins, and a scalable multi-site rollout that improved customer experience and brand visibility.

Colliers

Ross Cameron

IT Manager