Purple
76 Case Studies
Case Study: Crystal Ski Holidays achieves free social WiFi and rich customer insights with Purple WiFi
A Purple Case Study
European ski slopes to benefit from social wifi
Crystal Ski Holidays, the UK’s largest specialist holiday company (part of TUI Travel PLC), needed to meet guest expectations for free, reliable internet across its ski accommodation. To solve this, Crystal Ski partnered with Purple to roll out the Purple WiFi social WiFi service across all 78 chalets in resorts in France, Italy and Austria.
Purple implemented social-media authentication (Facebook/Twitter) so guests get free internet by liking or following Crystal Ski, and delivered a dedicated analytics portal that captures measurable data — age, gender, login times and return frequency. The Purple solution both enhanced the guest experience and gave Crystal Ski actionable insights to segment and target customers with relevant local and brand offers.
Open case study document...
Crystal Ski Holidays
Nikki Hooper
Overseas Director