Purple
76 Case Studies
A Purple Case Study
Eldan Hotel Jerusalem needed a fast, free guest WiFi solution and a way to collect guest data and more TripAdvisor reviews despite limited staff time and no easy method to email guests. They worked with Purple to deploy its WiFi and analytics solution, including Purple’s TripAdvisor connector, installed by Certified Purple Partner Boot Net Ltd across the five‑storey boutique property.
Purple’s solution provided connectivity in all 76 rooms and public areas, automated CRM capture and review requests, and integrated analytics. The hotel saw a 218% increase in TripAdvisor reviews (January to February), nearly 1,000 WiFi logins in the first month with users up to 50% week‑on‑week, average guest sessions over five hours per day, and exported guest data for targeted marketing to drive more direct bookings.