Case Study: Cinemex achieves measurable guest data capture and app growth with Purple and Telmex

Cinemex turns cinema WiFi into $770k MXN of value with Purple

Cinemex, a cinema chain, wanted to turn its guest WiFi into a measurable marketing channel to capture first-party guest data enriched with demographics and to promote its mobile app. They partnered with vendor Purple and its partner Telmex to address this challenge using Purple's guest WiFi and branded splash pages.

The solution implemented by Purple involved deploying branded splash pages across 39 cinemas. This WiFi journey captured opted-in guest data and presented a personalized page promoting the Cinemex app. The results were significant, with over 144,500 guest journeys completed, more than 58,000 opted-in guests captured, and an estimated ROI of over $770,000 MXN in 2025 for Purple's customer.

Cinemex