Case Study: c2c Achieves 151% ROI with Purple Guest WiFi

C2C drives 151% ROI with Purple

c2c, a major UK rail operator, partnered with vendor Purple to implement a guest WiFi and captive portal solution. Their challenge was to enhance passenger experience, boost sign-ups for their direct booking loyalty scheme, and reduce fees paid to online travel agents.

Purple's solution provided a branded WiFi access journey with interstitial advertising to promote the smartcard app and integrated data capture with Salesforce. This resulted in 81,601 users connecting over nine months with a 41% marketing opt-in rate. The campaign drove direct bookings, saving c2c an estimated £76,809 in fees and delivering a 151% return on investment. Purple's platform also collected over 75,000 passenger feedback surveys.

C2C