Case Study: Brussels South Charleroi Airport saves €2.6 million with Purple

Brussels South Charleroi Airport saves €2.7m with Purple

Brussels South Charleroi Airport needed to adapt to shifting traveler expectations and better understand its customers to improve their experience and identify new opportunities for growth. The airport partnered with vendor Purple to implement its guest WiFi and customer feedback solutions to gather key demographic information and develop its flight destination network.

Using Purple's MicroSurvey functionality integrated into the WiFi authentication journey, the airport gathered real-time passenger feedback on desired flight destinations. This solution provided unique, actionable insights and resulted in significant savings of over €2.6 million compared to traditional survey methods. Purple's platform also gathered 89,845 survey responses from 689,615 unique users, providing the data needed to enhance services and open new commercial alliances.

Brussels South Charleroi Airport