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Case Study: Brooklyn Nets capture 11,887 fan records in week one with Purple game-day WiFi
A Purple Case Study
Brooklyn Nets capture 11,887 fan records in week one with Purple
The Brooklyn Nets wanted to better understand their fan base by capturing CRM and behavioral data during games and events, with a goal of 10,000 new records in their first month. A secondary challenge was to gather specific home-airport data for their sponsor, JetBlue. To achieve this, they partnered with Purple and implemented its guest WiFi solution with tailored splash pages.
Purple's solution used tailored splash pages with social sign-in options across multiple events, which pre-validated fan emails. A custom field asking for a fan's home airport captured the necessary sponsor insight. The results exceeded all goals, with 11,887 fan records captured in the first week alone, a 56% marketing opt-in rate, and a database value of over $118k. Additionally, Purple delivered $48k worth of sponsor insight for JetBlue from the nearly 10,000 home-airport responses gathered.
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