Case Study: Banorte achieves $49.1m MXN ROI from branch WiFi app growth with Purple and Telmex

Banorte drives 5.7m WiFi journeys and $49.1m MXN ROI with Purple

Banorte, a retail bank, wanted to use its branch WiFi to fuel the growth of its Banca Móvil mobile banking app. Their challenge was to understand current app adoption levels and promote the app at a massive scale across their entire network. They worked with vendor Purple and its partner Telmex to implement a guest WiFi solution.

Purple's solution used its LogicFlow platform to serve tailored WiFi journeys, including in-journey surveys and a video campaign promoting the app. This resulted in 5.7 million customer journeys and 2 million survey responses in 2025, revealing that 59% of visitors used the app. The campaign achieved a measured ROI of $49.1 million MXN for Banorte.

Banorte