Case Study: Avanti West Coast achieves 463% return on WiFi investment with Purple

Avanti West Coast boosts repeat travellers by 21,476 with Purple

Avanti West Coast, a UK-based railway company, faced challenges in understanding its customers and driving repeat business, as 80% of bookings were made indirectly through online travel agents. This left them with reduced margins and no insight into who their travelers were or why they were traveling. To address this, they partnered with vendor Purple to implement its guest WiFi, captive portal, and customer survey solutions.

By deploying Purple's WiFi and micro-surveys across its trains and stations, Avanti gained key demographic data and customer insights. This strategy resulted in a 463% return on investment, generating 21,476 repeat travelers and 3,744 upsell purchases. Purple's solution also achieved a 95% survey response rate, providing actionable data to improve customer engagement and boost revenue.

Avanti West Coast