Case Study: AGS Airports achieves 842% ROI with Purple guest WiFi

AGS Airports achieves 842% ROI with Purple

AGS Airports, a group operating three UK airports, sought new revenue streams and a way to build a legitimate marketing database from its 5.6 million annual WiFi users. The challenge was to offer a premium, paid WiFi service while also overcoming the difficulty of collecting valid passenger contact information for remarketing purposes. To address this, they turned to vendor Purple for a solution involving their Guest WiFi and tiered bandwidth capabilities.

Purple implemented a tiered bandwidth system offering free and premium WiFi options. They also deployed their Verify product to ensure only legitimate email addresses were collected during authentication. This solution generated £284,388 in revenue from the premium service, achieving an 842% return on investment for AGS Airports and providing them with a database of real customer data for marketing.

AGS Airports